Product Branding: PSP Blitz
I successfully created 3 brand logo designs for 3 different products of our free-to-play poker and casino games. It involved designing the concept to delivering the final logo for web, mobile and app store optimisation.
Logotype, logo, font and colours
Brand logo was explored for PSP Blitz fast poker app. This had constraints of colour usage limitations where in we could only use White, Black, Red and Black as colours for the logo.
Finalised PSP Blitz logo
Finalised brand logo used Druk font along with the PokerStars spade with a separator line.
Final logo format - vertical and horizontal
The final Blitz logo was subsequently formatted for dark and light background as well high contrast versions for use as brand logos in the product, marketing and sales. avenues.
Product Branding: PSP and Jackpot Poker
I created branding and app logos for our 3 apps: PokerStars Play, Jackpot Poker and Free2Play
Branding concept sketches for Free2Play and Jackpot Poker
Multiple iterations of the brand's logo and identity were drafted before attaining final approval from the Art Direction and the larger branding team within the broader organisation.
Our final logos were designed around the most suitable brand logo for our free to play product line. It was necessary for it to resemble the established brand, yet simultaneously, it had to appear distinct from the actual real money product logo.
PokerStars Play Final Logos
Final iterations of the PSP logo changed from being £D with glow to a Flat version to again back to Faux 3D version.
The latest iteration of the PSP logo was 3D modelled in Blender 3D and rendered using its internal render engine. The sparks were added in Photoshop.
Branding: Stars Play Mobile Ireland
Branding and logo design
The logo design and branding was crafted for Stars Play Mobile Ireland, serving as an alternative to the App Store for Free to Play applications, in contrast with Real money app store and its available software.
Final Stars Play Mobile Ireland logo
Finalised brand logo used PokerStars star along with the custom brand font
Stars Play Mobile Ireland logo and website Mock-up in Figma
The logo had to be visible on the website that we created from scratch in FIgma. It was made LIVE through the web development team.
