UX Certified by Nielson Norman group, possessing a background in Communication Design and strong experience and skills in UI/UX/Research and Human Computer Interaction
📍 Douglas, Isle of Man
EXPERIENCE
UI/UX Designer — (PokerStars) Flutter International
SEP 2017 - PRESENT | ISLE OF MAN, UK
In my role as a UI/UX Designer, I supervise the UI/UX decisions for Free-to-play Poker and Casino Apps.
I expertly craft Wireframes and Figma prototypes and help carry out Testing and UX Research for better Product experience and features.
I am engaged in building design systems utilising Figma, reducing tech dependency by 70%, and establishing Brand guidelines.
Significant Collaboration with Art Director, Design, Product and Tech.
Chief Designer UX/UI/GUI — Samsung Electronics (SDD)
MAR 2016 - AUG 2017 | NOIDA, INDIA
As a UI/UX expert with Enterprise Solutions and Visual Display team at Samsung Electronics,
I conceptualised AR/VR solutions for Gear VR headset.
Conducted qualitative and quantitative user research across various cities. Synthesised research Insights for Samsung TV.
Created 2 Samsung TV solutions: Omni profile & Multi view - for the Indian TV consumer market.
UX/UI Designer (Manager) — KeyPoint Technologies
JUN 2013 - FEB 2016 | HYDERBAD, INDIA
Managed a UX team comprising UI, UX, Graphic designers in multiple award winning products.
Led an accessible NLP product like Adaptxt Keyboard and Xploree AI keyboard app for smartphones, tablets, Web and Smart TVs.
Took design decisions in every stage. From concepts to branding to Sales promotion.
Led the UX team successfully in end-to-end product experience from concept to completion working closely with Product, Marketing, Tech and QA.
UI Designer (Lead) — Electronic Arts (EA Games)
AUG 2012 - MAY 2013 | HYDERABAD, INDIA
Led a UI/UX team successfully in an award winning Social Game - Sims Social.
Pixel Art/UX/UI — Game Theorem Ltd.
JAN 2009 - MAY 2012 | PORT LOUIS, MAURITIUS
Mobile, Web, iPhone & Android Casino game art, UI, wireframes, animations..
Pixel Artist — Electronic Arts (EA Mobile)
JUN 2007 - DEC 2008 | HYDERABAD, INDIA
AAA rated game production in-house and getting EA India a recognition.
Graphics Designer — Paradox Studios Pvt. Ltd.
MAR 2006 - JUN 2007 | MUMBAI, INDIA
End-to-end game art production by collaborating with dev, art, producers
EDUCATION
Bachelors Degree — Communication Design
JUN 2001 - FEB 2006 | AHMEDABAD, INDIA
I earned my 4-year degree with a full-time commitment from the National Institute of Design in Ahmedabad, India. In this program, I majored in Animation Film Design, coupled with an introductory year learning the rudiments of Design such as Colour Theory, Composition, Graphic Design, Typography, Orthographic Drawing, Geometry, Life Drawing, the Exploration of Architecture, and Nature Studies.
Advanced Diploma — Computer programming
JUN 1999 - JUN 2000 | JABALPUR, INDIA
In programming with C++ and FoxPro, I've gained a comprehension of code operations and am skilled to decipher its use and adjustments in present-day applications and gaming.
CERTIFICATIONS
Product Management Certificate — Udemy
SEP 2024 | ONLINE
Intro to product management and development
User needs, competitive and market analysis
Conceptualising solutions, design and run experiments
Metrics, building the product, working with stakeholders
UX Certificate — Nielson Norman Group
DEC 2021 | ONLINE
Personas,
User Research Methods,
Usability Testing,
Designing Complex Apps for Specialized Domains,
Mobile User Experience,
UX Deliverables,
The Human Mind and Usability
Credential ID 1049938
HCI Certificate — Interaction Design Foundation
FEB 2019 | ONLINE
IDF's Human Computer Interaction certificate, a half-year course involving problem analysis and project development with interactive prototypes and wireframes created in Invision.
Credential ID 5458
TOOLS AND COMPETENCIES
UI, UX, Interaction design, Interactive prototyping, Wireframes, Design systems, 2D, 3D, Animation, Illustration, sketch, digital paint, Figma, Framer, Marvel app, Adobe CC (Photoshop, Illustrator, Animate, Premiere, XD) Davinci Resolve, OBS Studio, Blender 3D, Unity, Cocos
CORE SKILLS
Team Work, Leadership, Inclusivity, Communication, Prioritisation, Planning, Consistency, Value Proposition, Computer Vision, Product Management, Machine Learning, Product Vision, Product Roadmaps, Product Portfolio, Large Language Models, Reinforcement Learning
AWARDS & ACHIEVEMENTS
Pride of NID award for representing National Institute of Design in Virginia International Film Festival in 2005.
Various corporate achievement awards like Spot award for Xploree.
Xploree product was Finalist in Mobile Innovations Awards: Best Retail Innovation, Best User Experience.
Frost and Sullivan Award for New Product Innovation.
Featured in Economic Times (India) tech article in 2021 by Tech journalist Shephali Bhatt about technology, accessibility and inclusivity.
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