Hypercasual football game for user acquisition
2019 | ISLE OF MAN
Brief
My Role
Final Designs
Goal Clash UX metrics
ADDICTIVE AND ENGAGING: Early play tests within team and across the organisation was very positive with players coming back to play to compete in leaderboards. The animation and gameplay was very delightful.
EARLY ADOPTION: Our hyper-casual football app concept resonated with regular casino enthusiasts, about 20% of the users adopted it early to install and play.
SUCCESSFUL CROSS-PROMOTION: The cross-promotion was successful, directing 20% from the numerous casino players towards our Free-to-Play Poker and Casino app purchases and downloads.
Design Process
Early stage Technical issues
Identifying and solving complex technical hurdles through kick offs with Product and Tech
Problems
Needs: To manage out-sourced Unity development work. Collaboration was difficult.
Objective: Create an intuitive and navigable UI plus game interaction, catering to the ease of understanding for casual mobile gamers.
Solutions
Game UI and interaction were intuitive and accessible.
Animation demos assisted the development team with gameplay interactions and saved 70% of their time.
The cross-promotion was successful, directing 2% from the numerous casino players towards our Free-to-Play Poker and Casino app downloads.
Sketches for game concepts, gameplay, layout and User Interface
The process involved sketches for the game mechanics and concepts. These were finalised before I started creating wireframes and final mock ups.
Gameplay animations
I created various animations to aid developers in understanding the animation of a player's passing of the football that sets off flames and the interplay among distinct elements within the game.
Game UI
Use of playful UI simple and easy to navigate. PokerStars brand colours were used as primary colours of navigation and accent.
Ground patterns
Crafted terrain layouts for the game, permitting players to encounter diverse patterns during different online matches.
Final App images
Football was used as an important form to be used as the brand and logo for this game.
App store and launcher icon for Goal Clash had the PokerStars star in the middle of the football icon.
BOLAVIP branding
Goal Clash was later pitched to Bola VIP as a promotional product.
Goal Clash (BOLAVIP) app learnings
Collaboration with Product and Tech encouraged us to work closely and come up with innovation in gameplay.
I understood the flexibility of Unity Game engine.
Play tests aided us to rapidly iterate and come up with better UI and gameplay solutions.