6 Player Tournaments for user engagement
2023 | ISLE OF MAN
Brief
To design a New feature called 6 Player Tournament and use different themes that resonate with American players.
My Role
As a single resource UI/UX (Product) Designer, I was responsible for the app's New feature and whole development cycle.
6 Player Tournaments - UX metrics
Launching theme-based tournament was a triumph, targeting gamers that are active in our game's tournaments, specifically those for three players. As an alternative endeavour, these players joined the six-player tournament to establish their prowess and swiftly accumulate chips within the time-bounded tournaments of this kind. There was 25% uptick of gamers who regularly play 3 play tournaments.
Poker Tournament Theme- American Football
UI involved many different functionality for this feature. Lobby Tournament tile, Buy-in screens, Tournament game table, Prize winning screens.
Poker Tournament Theme - Australian Outback
After the success of American Football, it was decided to roll-out another themed tournament to get players to play in the app. This tournament was themed Australian Outback with images and theme from it's wilderness.
6 Player Tournament theme feature UX learnings
There could be multiple iterations of the UI even if there is a tech clearance earlier in the product cycle.
Once a template was set for one theme, it was easier to replicate for another theme.